How to Prepare Your Logo for Embroidery
A useful embroidery brief gives your digitizer more than a logo. It explains where the design will go, what it will be stitched on and how you want it to look. Use this checklist when requesting custom embroidery from STITCHOP in Calgary.
1. Send the clearest original artwork you have
If available, share the original vector file, such as an SVG, EPS or vector PDF. A clear PNG or JPG can also be useful for review. A PDF can contain either vector artwork or a bitmap, so the file extension alone does not guarantee quality. Avoid screenshots when you have the original file.
2. Separate the logo file from the embroidery file
Artwork describes the picture. An embroidery file describes how a machine stitches it. Digitizing prepares that stitch information for the design and intended application. If you already have an embroidery file from a previous order, send it alongside a picture of the result and the previous finished dimensions.
3. Tell us the garment and placement
A cap front, a hoodie chest and a jacket back are different placements. Include the garment brand or model if known, colour, material and the location you want embroidered. If you are supplying your own garments, have suitability reviewed before buying or sending them.
4. Give an approximate finished size
Tell us the width or height you have in mind, or share a reference showing the scale. Small lettering, fine lines and closely spaced details may need adjustment. Identify anything that must remain readable so that we can discuss the options before production.
5. Include colour references
Send your brand colour references if you have them, together with the garment colour. Thread has its own texture and appearance, so a screen preview is a reference rather than a guarantee of the finished colour.
6. Add quantities and your deadline
Include the total number of pieces, garment size breakdown and required date. For a repeat order, include your previous order number and describe any changes to garments, quantities or artwork. We’ll review the project details, setup and timing as part of your quote.
Ready to send your logo?
Use our business embroidery quote form or personal custom order form. Email artwork to support@stitchop.com using the same name and email address as your request.
Background reading: Wilcom’s introduction to digitizing with vector and bitmap artwork.